Advocacy group for the production of wine sourced exclusively from non-irrigated vineyards
The education of the wine consuming public as to the benefits of drinking "dry-farmed wine", both in terms of the conservation of agricultural water supplies as well as the authenticity of the resulting wine.
Producer-Members have demonstrated a commitment to dry agriculture and responsible water management practices. To this end they do not grow or purchase grapes from irrigated vineyards in the Willamette Valley.
Producer-Members who purchase fruit outside the Willamette Valley strive to obtain fruit from non-irrigated vineyards and, where not possible, seek to obtain fruit from vineyard owners who practice responsible water management with the ultimate model being non-irrigation of vines.
Producer-Members will strive to produce wines of merit that demonstrate the principles associated with the Deep Roots Coalition. These principles include reduced yields and adherence to one of several low-impact viticultural programs (LIVE, Organic, Bio Dynamic, Salmon-Safe, etc.).
Producer-Members commit to educating the public with regard to responsible water management practices and sustainable farming. To this end, Members are encouraged to collect data and anecdotes on irrigated versus non-irrigated vineyards in order to facilitate a rational discussion on the issue of water use.
Applicant Producer-Members must be approved by an eighty percent vote for acceptance by the General Membership of the Deep Roots Coalition.